Many people can express what they believe is their life’s purpose,
but often it is unsupported by real conviction or action. We express our
rational thoughts, but in order to support it with real conviction or action it
needs to be derived from our personal why.
The personal why are our innerds. Innards are our internal
organs. I use the word innerds (inner) to reflect our values and passions. Why does
this have meaning or significance? Why am I doing this? Why am I compelled to feel
this way?
The results, outside forces or characteristics is the what, the action, or context of our lives. The outer what involves the neocortex or the outer
layers of the brain. It supports "higher functions" such as sensory
perception, generation of motor commands, conscious thought and language. It is
our ability to be rational, factual, logical, detail-oriented, textual, and statistical.
We can get caught up in an endless circular analysis of trying to comprehend or
correct the outer what. Most often with little satisfaction or understanding of
those forces because we can’t make rational sense of it or control all of the
actions.
“When we communicate from the outside in,
people can understand vast amounts of information,
but it doesn't drive decision-making” – Simon Sinek
We derive decision-making and action through our innerds. The personal
why involves the Limbic brain. It is a complex set of brain structures that forms
the inner border of the cortex. It supports a variety of functions, including emotion,
behavior, motivation, and long-term memory. It is primarily
responsible for our decision-making, context, and instinct.The personal why is where we get the passion for sustainable action.
When we live in accordance to our personal why, we THINK,
ACT, and COMMUNICATE from the inside out. Our decisions are formed from our innerds. When
we sincerely take our values and passions to heart, we improve our performance
and achieve more fulfillment and purpose in life.
