There is a renewed model of connection and leadership in business. Some folks do this naturally, and the rest of us require a little bit of practice. For those of us that require some practice, build a shared vision, a business PURPOSE that guides and propels progress. The most effective and remembered leaders of our time, and the most successful companies, will be builders of purpose, which inspire the people both inside and outside the organization.
Geoff McDonald, Global Vice President HR for marketing, communications, sustainability and talent at fast-moving consumer goods company Unilever, suggests that businesses with a clear purpose and that align leadership and infrastructure to realize and support that purpose will be able to create sustainability in the longer term.
