Using Customer Touch Points Effectively

Good customer relationships depend on the little things, but it takes more than just a pop-up notification to follow-up from your CRM software to build meaningful customer relationships. Studies prove that relationships are maintained more effectively when there is regular contact. It's a simple concept, really. Increase the number and frequency of high-quality touch points with your customers, and you stand a better chance of being top-of-mind when it’s their time to buy.

Touch points are ways of connecting with your customers and potential costumers. Smart marketers know that touch points must be varied and relevant to the customer, otherwise it’s a waste of resources, both time and budget. Continually calling on a customer can lead to frustration and potential rejection. Relevant and varied touch points are key. One simple touch point that is often overlooked is the use of business events and topics.

Resources for Those Beyond Start Up

I hear from business owners that there is a lack of resources and support for small to medium size companies that are beyond the start up but do not have the budget or time to attend national training and seminars. There is a real need for companies with 10-75 employees to find resources that not only provide knowledge but also focus and support growth strategies. Designed exclusively for results-driven small to medium businesses, Purpose Boards provides business owners with the specific insights, strategies and leadership development to achieve results.