You cannot manage the future by looking forward. Businesses have to believe that they can manage the future by understanding the past. Most, if not all of our management reports, report the past; financials, sales, and market research. Businesses use this information to anticipate, forecast, and make decisions about future results. Running a small business requires an amount of experience, gut intuition, and a belief that they can do something different; something better.
Businesses will have some ups and some downs. Anyone can feel good about running a business when the company is doing well. It is easier to have a larger vision under these circumstances. The real challenge comes when we acknowledge we want to grow and scale the business and need to implement. It takes courage to act and implement based on the future goals and visions.
This challenge can destroy future goals and visions. It takes discipline, awareness, and ability to implement and take action. It is not easy to take the risks. If it was, everyone would be a business owner. But business owners take risks to achieve results.